make money online for beginners: Affects

How Typography Affects Conversions

When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, right?Although those elements do affect conversions, what about other design aspects such as typography?I know what you are thinking. How the heck does <a href="http://blog.kissmetrics.com/how-typography-affects-conversions/">typography affect conversions</A>? Well, certain font types will affect people’s decisions in different ways. For example, if you are trying to get your users to agree with a passage, they are more likely to do so if you use the font type Baskerville.If you are worried about readability, you may not know that data shows Tahoma is the most legible at size 10, Courier at 12, and Arial at 14.To show you how you can use typography to increase your conversion rate, I’ve decided to create an infographic:Click on the image below to see a larger view:<a href="http://www.quicksprout.com/2014/03/14/how-typography-affects-conversions/?display=wide"><img alt="How Typography Affects Conversions" src="/howtypographyaffectsconversions.jpg" title="How Typography Affects Conversions" width="480"></A><a href="http://www.quicksprout.com/2014/03/14/how-typography-affects-conversions/?display=wide">Click here to view an enlarged version of this infographic</A>.Don’t overlook the little details when it comes to conversion optimization. Sometimes it is the simplest things that have the biggest impact.For example, having the cursor blink in the search box of Quick Sprout increased conversions by roughly 16%.<img alt="search box" src="/searchbox.png" title="search box">When you are testing how typography affects your conversion rates, don’t take the data above as the be-all and end-all. You can use it as a starting point, but you should still <a href="http://www.quicksprout.com/2013/01/14/11-obvious-ab-tests-you-should-try/">run A/B tests</A> to make sure you are seeing a lift in conversions.Embed This Image On Your Site (copy code below): <div style="clear:both"><a href="http://www.quicksprout.com/2014/03/14/how-typography-affects-conversions/"><img alt="How Typography Affects Conversions" border="0" src="/howtypographyaffectsconversions.jpg" title="How Typography Affects Conversions" /></a></div><div>Courtesy of: <a href="http://www.quicksprout.com/2014/03/14/how-typography-affects-conversions/">Quick Sprout</a></div> <a href="http://feedproxy.google.com/~r/Quicksprout/~3/SOEJfssvnM0/" rel="nofollow" target="_blank">View the original article here</a>

How Typography Affects Conversions

When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements inc...

Baca selengkapnya »

06.52

How Content Marketing Affects Search Engine Rankings

We are constantly trying to solve the ongoing mystery of the future of search. Some people say <a href="http://www.quicksprout.com/2014/01/22/guest-blogging-and-seo-still-a-match-made-in-heaven/">guest blogging</A> is coming to an end, while others believe social media has now the bigger chunk of the pie.Sadly, there is no single solution that will get you the results you are wishing for, which is why SEO has evolved to more than just link building and on-page optimization.However, there is one strategy that will help boost your search engine rankings and online presence more than others. It’s called content marketing.To help explain the importance of content marketing, I’ve put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.Click on the image below to see a larger view:<a href="http://www.quicksprout.com/2014/02/06/how-content-marketing-affects-search-engine-rankings/?display=wide"><img alt="How Content Marketing Affects Search Engine Rankings" src="/howcontentmarketingaffectssearchenginerankings.jpg" title="How Content Marketing Affects Search Engine Rankings" width="480"></A><a href="http://www.quicksprout.com/2014/02/06/how-content-marketing-affects-search-engine-rankings/?display=wide">Click here to view an enlarged version of this infographic</A>.If you don’t have the time to follow all of the advice in the infographic, there are two stats that are worth looking at:Web pages that rank on page one of Google typically have 2,032 to 2,494 words. By making sure your web pages are filled with detailed content that users find useful, you are more likely to rank higher.Companies with blogs typically receive 97% more leads than companies without blogs. The reason for that is that content rich sites tend to get more back links and social traffic, which helps them generate more traffic overall.So, what do you think about content marketing? As you already know from reading Quick Sprout, I’m a big believer in it.Embed This Image On Your Site (copy code below): <div style="clear:both"><a href="http://www.quicksprout.com/2014/02/06/how-content-marketing-affects-search-engine-rankings/"><img alt="How Content Marketing Affects Search Engine Rankings" border="0" src="/howcontentmarketingaffectssearchenginerankings.jpg" title="How Content Marketing Affects Search Engine Rankings" /></a></div><div>Courtesy of: <a href="http://www.quicksprout.com/2014/02/06/how-content-marketing-affects-search-engine-rankings/">Quick Sprout</a></div> <a href="http://feedproxy.google.com/~r/Quicksprout/~3/pO-fXO9aMDY/" rel="nofollow" target="_blank">View the original article here</a>

How Content Marketing Affects Search Engine Rankings

We are constantly trying to solve the ongoing mystery of the future of search. Some people say guest blogging is coming to an end, while ...

Baca selengkapnya »

16.38